Google’s algorithms prioritise longer reviews, and upvoting these reviews can help them stay visible for longer. Businesses with ten or more reviews often rank higher, particularly in competitive markets. Google reviews are becoming increasingly significant as Google leverages them to generate AI Overviews for Google Business Profile (GBP) listings. Public perception is a powerful tool, and positive reviews can be a cornerstone of your marketing effort

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Your employees can view near real-time feedback about their service to customers, gain recognition for positive reviews, and even claim rewards for their efforts. Once you add your employees to the customer feedback platform, all reviews mentioning a member of staff will automatically appear on your team leaderboard. The Edge platform drives business growth with employee incentives that reward positive Google reviews, automated sales contests & responding to customer feedbac

The Business Description is the first field that allows you to introduce searchers to your business. It’s widely known that adding the keywords or geography where you want to rank to the business name field will improve rankings. The closer the proximity, the higher the chances of the business appearing in relevant searches. Proximity refers to the distance between a user’s location and the business’s physical address. Optimizing for these ranking factors can greatly improve your Google Business Profile visibility for targeted searches in your service area

You can take your tracking efforts to the next level by using a call tracking number as the Business Phone Number on your profile. GuestBrands AI Voice Receptionist You can also add UTM tracking links secondary booking links, as well as links to your menu (if applicable). GMB Gorilla recommends getting a minimum of 31 positive 5 star reviews on your profile. This makes consistently generating five star reviews on your GBP a top priority for every busines

Monitor Google reviews regularly, respond promptly and professionally, encourage positive feedback, flag inappropriate reviews and use feedback to improve. Think of it as your local reputation concierge that helps you stay on top of things. Here, you’ll find options to view all reviews or filter them by location. With just a single click, you can respond to reviews using AI-suggested replies or pre-created templates, ensuring every response is timely, consistent, and on-brand. It builds trust, strengthens relationships, enhances local search visibility, and drives long-term growt

Google Business Profiles with photos also get 35% more click-throughs to their websites than businesses without photos. According to Google, businesses with photos receive 42% more requests for driving directions on Google Maps. They act as a unique identifier of your businesses brand. Learning how to optimize Google My Business profiles is not rocket science.

Business Description

In step 4 you will now update all of the information about your business on the profile. If not, at least you can check off the list that your profile has all the necessary images it needs. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new level. Aside from that, adding photos of the outside of your building helps customers recognize it as they’re driving up. Geotagging is an extra step, but it can help with ranking your images in Google image search. By including location data in your images, you make it easier for Google to accurately identify the where and what of the imag

How Efficient Are Your Media Campaigns?

With the help of AI, the team delivered a 25% increase in click-through rates. A fizzy drink brand called Welch’s used Cognitiv’s approach to optimize dynamic pricing and ad placements during a seasonal sales cycle. Like Superside, this team sees AI as a true collaborator in campaign execution, not just a tool. Jellyfish is known for its pioneering use of AI agents in media buying. Superside’s integrated human + AI workflows unlock faster delivery, scalable output and campaign-ready assets, without burning out your tea

If you have an ‘evergreen’ offer (something you offer year-round), make it into an Offer Post with a long valid period. They might already have an established schedule for offers (for example ‘May half-price sale’) or it might be that they hadn’t thought about offers before. This Post type can include images, some copy, and a CTA. A multi-location business could set up its own access to the API. One of the most high-profile industries that lamented the inability to add Google Business Profile Posts was the hotel and lodgings industry.

So, should I bother with Google Business Profile Post

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